{
  "docId": "019de512-4c98-7438-a312-fcbeec8b2701",
  "docSlug": "41b2026a0d19d43a3ebe62dd58cfbbab",
  "documentTitle": "DoubleVerify | Investor Day Presentation Deck | 103 slides",
  "authorId": "doubleverify",
  "authorName": "DoubleVerify",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 10,
  "pageCount": 103,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a horizontal navigation bar at the top indicating this is part of the 'Vision' section.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de512-4c98-7438-a312-fcbeec8b2701/10",
  "deckHref": "/decks/019de512-4c98-7438-a312-fcbeec8b2701",
  "deckJsonHref": "/decks/019de512-4c98-7438-a312-fcbeec8b2701.json",
  "deckAnchorHref": "/decks/019de512-4c98-7438-a312-fcbeec8b2701#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.03,
        "y": 0.3
      },
      "kind": "paragraph",
      "text": "Fragmentation: MORE TO MEASURE",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "189b739f-d2b2-41b2-8ca3-cba05e7b4ecf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.67,
        "y": 0.3
      },
      "kind": "paragraph",
      "text": "Trust: FRAUD & TRANSPARENCY",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "26b7d1cc-37bb-435b-a3b2-fca3831500b8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.35,
        "y": 0.3
      },
      "kind": "paragraph",
      "text": "Identity: PRIVACY & POLICIES",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ab5204cb-b6ee-48a9-86ef-b15ce1aab72f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.15,
        "y": 0.1
      },
      "kind": "title",
      "text": "Disruptions Challenge Media Measurement",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f68e988-6045-415b-bdc6-ff7a1ad82e3e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "8d97ccab-5bb7-4065-a46f-0b065598ea8b",
      "evidence": "The slide presents a problem statement with a headline and paragraphs, indicating a problem to be addressed.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 10,
      "from": 7,
      "beatId": "d2583a93-4891-4044-87fd-4381704bcd02",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem (Identify pain)",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "The document highlights the challenges in media measurement and the impact on advertiser outcomes.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 7,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "9ea92f43-15bd-4d9e-b6e1-13396dd9a3bf",
      "evidence": "The document highlights the impact of measurement challenges on advertiser outcomes.",
      "position": 0,
      "objective": "What are the consequences of not addressing measurement challenges?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}