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  "notes": "Provides definitions for A1 through A8 metrics.",
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      "text": "A6: Consumers of Non-Combustible Products\nThe number of consumers of Non-Combustible products is defined as the estimated number of Legal Age consumers of the Group's Non-Combustible products.",
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      "text": "A5: Environmental Targets\nTargets include climate change, water and waste, sustainable agriculture.",
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      "text": "A3: Share metrics\nVolume share: The number of units bought by consumers of a specific brand... Value share: The retail value of units bought... Nicotine share: The retail sales volume/value...",
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      "text": "A2: Constant currency\nConstant currency – measures are calculated based on the prior year's exchange rate, removing the potentially distorting effect of translational foreign exchange on the Group's results.",
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      "text": "A8: Operating Cash Conversion\nNet cash generated from operating activities before the impact of adjusting items and dividends from associates and excluding trading loans to third parties, pension short fall funding, taxes paid and net capital expenditure, as a proportion of adjusted profit from operations.",
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      "text": "A1: Adjusting (Adj.)\nAdjusting items represent certain items which the Group considers distinctive based upon their size, nature or incidence.",
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      "text": "A7: Free Cash Flow\nNet cash generated from operating activities before the impact of trading loans provided to a third party and after dividends paid to non-controlling interests, net interest paid and net capital expenditure.",
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      "text": "A4: Price/Mix\nPrice mix is a term used by management and investors to explain the movement in revenue between periods.",
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