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  "documentTitle": "BAT | Investor Conference Presentation Deck | 52 slides",
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  "presentationDate": "2022-02-01 00:00:00",
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      "text": "Velo Revenue £m",
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      "text": "BAT 2021 volume share of Modern Oral in key markets: SWE 60%, DEN 93%, NOR 64%, SWZ 92%, CZE 72%",
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      "text": "Note: Source for market/segment share data is Retail Audit (RA) in measured channels; where RA is not available share estimates are based on In Market Sales (IMS) or scanning data. See Appendix A3 for Volume share definition. *Revenue at constant rates. See Appendix A2. Includes EPOK/LYFT brands in ENA. Velo brand represents over 50% of FY21 Modern Oral markets. Continue to migrate remaining EPOK, LYFT brands into H1 2022.",
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      "text": "Velo – the clear category leader in ENA",
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