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  "docSlug": "ba6757cdb7f9233b84ca6c5c114d4705",
  "documentTitle": "BAT | Investor Conference Presentation Deck | 52 slides",
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  "authorName": "BAT",
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  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-02-01 00:00:00",
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  "pageNumber": 34,
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  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 5,
  "notes": "The slide uses a donut chart to illustrate market share by category.",
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      "kind": "chart",
      "text": "US Industry Nicotine value by Category",
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      "kind": "disclaimer",
      "text": "Estimates based on company data. Tracker FY 2021 21+ ** Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.",
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      "kind": "list",
      "text": "Large pool of adult nicotine consumers; Vapour is the largest New Category; Vapour is expected to be the key driver of New Category value growth over next 5 years",
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      "text": "In the US, the focus is vapour",
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      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Ultimate Achievement",
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      "evidence": "The presentation concludes with a summary of BAT's achievements and its commitment to shareholder returns and transformation.",
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      "name": "Before After",
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      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
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