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  "documentTitle": "BAT | Investor Conference Presentation Deck | 52 slides",
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  "presentationDate": "2022-02-01 00:00:00",
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  "notes": "The slide uses a three-column layout to segment data by brand, with country flags and performance metrics.",
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      "text": "See Appendix A3 for share definitions. * Value share for vapour. Volume share for THP and Modern Oral. Source: 1 US (Vapour) - Marlin Total Vapour Value Share; 2 Canada - Scan Data Total Vapour Value Share; 3 UK - Nielsen Total Vype Vapour Value Share...",
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      "text": "This is driving strong share* growth across all 3 Categories",
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      "evidence": "The presentation concludes with a summary of BAT's achievements and its commitment to shareholder returns and transformation.",
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      "name": "Before After",
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      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
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