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  "documentTitle": "BAT | Investor Conference Presentation Deck | 52 slides",
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      "text": "# 1 in Branded search traffic across T5* for Vuse",
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      "text": "Growth based on 2021 versus 2020. * T5 markets: US, CAN, UK, FRA and GER. ** BAT Owned eComm. *** Based on consumer lifetime estimates. ^ Strategic revenue relates to the revenue from the Group's strategic brands. 72% Excluding the regulatory impacts beyond our control, which limited our ability to operate – (US Pact Act, RU ban on online advertising and consumables sales, JP promo & excise changes).",
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      "text": "Leveraging Digital Capabilities",
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