{
  "docId": "019de512-43e9-721a-b0fa-d9542c9f5106",
  "docSlug": "ba6757cdb7f9233b84ca6c5c114d4705",
  "documentTitle": "BAT | Investor Conference Presentation Deck | 52 slides",
  "authorId": "bat",
  "authorName": "BAT",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 24,
  "pageCount": 52,
  "prevPage": 23,
  "nextPage": 25,
  "slideType": "key_messages",
  "function": "present_framework",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a 2x2 matrix structure for each brand to categorize ESG initiatives.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de512-43e9-721a-b0fa-d9542c9f5106/24",
  "deckHref": "/decks/019de512-43e9-721a-b0fa-d9542c9f5106",
  "deckJsonHref": "/decks/019de512-43e9-721a-b0fa-d9542c9f5106.json",
  "deckAnchorHref": "/decks/019de512-43e9-721a-b0fa-d9542c9f5106#slide-24",
  "components": [
    {
      "bbox": {
        "h": 0.62,
        "w": 0.28,
        "x": 0.36,
        "y": 0.19
      },
      "kind": "framework",
      "text": "glo ESG Focus Areas",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "04a1da70-b825-4903-ad42-183e08e9d3f3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.62,
        "w": 0.28,
        "x": 0.66,
        "y": 0.19
      },
      "kind": "framework",
      "text": "VELO ESG Focus Areas",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a052196e-820d-43e8-823d-fd72e213b235",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.62,
        "w": 0.28,
        "x": 0.06,
        "y": 0.19
      },
      "kind": "framework",
      "text": "Vuse ESG Focus Areas",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cc07b8b0-ed2a-49d2-a454-5abbc57815bc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.65,
        "x": 0.05,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "Source: Company data. Focus areas shown above demonstrate our ESG ambitions for each brand. For more detail on our environmental targets, see Appendix A5.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e49667a3-9a04-408a-bfb6-9faa581a860b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.08,
        "y": 0.06
      },
      "kind": "title",
      "text": "We are embedding ESG in our brands",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bd0d9a37-0fad-4058-9434-cd66760b7c3f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Evidence Matrix",
      "slug": "evidence-matrix",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "6905d471-477a-40b1-a3a1-2783dbf3d163",
      "evidence": "Vuse ESG Focus Areas",
      "confidence": 0.6
    }
  ],
  "frameworks": [
    {
      "name": "matrix-2x2",
      "slug": null,
      "matchId": "bfb0d134-a49f-42ae-8abd-2217e4a3a58e",
      "evidence": "Each brand column contains a 2x2 grid of focus areas.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 30,
      "from": 21,
      "beatId": "6be44541-c941-4085-877f-3431cfce6e6d",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "The Breakthrough",
      "beatSlug": "rags-to-riches-the-breakthrough",
      "evidence": "The presentation discusses BAT's progress in achieving significant market share growth and profitability in its New Categories.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}