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  "documentTitle": "BAT | Investor Conference Presentation Deck | 52 slides",
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      "text": "Primary drivers (c.70%) and Secondary drivers (c.30%)",
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      "text": "3. Reduced Risk: Reduced harm, Personal Hygiene, Social Consideration",
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      "text": "Source: Company data. * Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.",
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