{
  "docId": "019de512-43e9-721a-b0fa-d9542c9f5106",
  "docSlug": "ba6757cdb7f9233b84ca6c5c114d4705",
  "documentTitle": "BAT | Investor Conference Presentation Deck | 52 slides",
  "authorId": "bat",
  "authorName": "BAT",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 20,
  "pageCount": 52,
  "prevPage": 19,
  "nextPage": 21,
  "slideType": "propose_solution",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a central 'Multi-Category Strategy' box as a hub for inputs and outputs.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de512-43e9-721a-b0fa-d9542c9f5106/20",
  "deckHref": "/decks/019de512-43e9-721a-b0fa-d9542c9f5106",
  "deckJsonHref": "/decks/019de512-43e9-721a-b0fa-d9542c9f5106.json",
  "deckAnchorHref": "/decks/019de512-43e9-721a-b0fa-d9542c9f5106#slide-20",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "diagram",
      "text": "Inputs (Consumers, Market taste profiles, Regulation) -> Multi-Category Strategy -> Outputs (Opportunity to reduce harm, Commercial opportunity, Resilience to regulation)",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "03d88338-27b9-4dce-bb38-929259ed694a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.6,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "disclaimer",
      "text": "* Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8f7f6581-af0d-40d1-abd6-4ddca75e6c59",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.85
      },
      "kind": "title",
      "text": "Maximises ability to switch smokers, deliver harm reduction and create value",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a5186e29-fcca-4484-9b79-9c2f07f6a44d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.7,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "And offers the greatest opportunity to deliver tobacco harm reduction",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9d0ce87b-8809-4cf2-8da2-a9d21246401b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "b7910a01-b079-49a4-8ed3-cdf466e05fa3",
      "evidence": "Inputs (Consumers, Market taste profiles, Regulation) -> Multi-Category Strategy -> Outputs",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "causal-chain",
      "slug": null,
      "matchId": "76d42100-a56b-4af6-9add-0e23afab1229",
      "evidence": "The slide maps inputs to a central strategy and subsequent outcomes.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 20,
      "from": 11,
      "beatId": "9f9d142d-6268-49c8-bc67-fd66463092d4",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "The presentation highlights BAT's transformation journey, including its multi-category strategy, strong brands, and ESG focus.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}