{
  "docId": "019de512-43e9-721a-b0fa-d9542c9f5106",
  "docSlug": "ba6757cdb7f9233b84ca6c5c114d4705",
  "documentTitle": "BAT | Investor Conference Presentation Deck | 52 slides",
  "authorId": "bat",
  "authorName": "BAT",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 12,
  "pageCount": 52,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "The slide uses a visual timeline with CAGR indicators to demonstrate growth trajectory.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de512-43e9-721a-b0fa-d9542c9f5106/12",
  "deckHref": "/decks/019de512-43e9-721a-b0fa-d9542c9f5106",
  "deckJsonHref": "/decks/019de512-43e9-721a-b0fa-d9542c9f5106.json",
  "deckAnchorHref": "/decks/019de512-43e9-721a-b0fa-d9542c9f5106#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.85,
        "x": 0.08,
        "y": 0.24
      },
      "kind": "diagram",
      "text": "Timeline showing 2017 (£0.5bn), 2021 (£2.1bn), and 2025 (£5bn) with CAGR labels.",
      "attrs": null,
      "subkind": "timeline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "60b60373-35a4-493f-a361-55d70b0ae3e3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.12,
        "x": 0.85,
        "y": 0.04
      },
      "kind": "image",
      "text": "BAT Logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d5323d59-a123-45c0-8dd3-5413f3e46e48",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.4,
        "x": 0.04,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "* on a representative basis, including a full 12 months of results from US acquisition Reynolds.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e8429a6d-3058-4a00-8d6c-099d2f9cf075",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.6,
        "x": 0.08,
        "y": 0.07
      },
      "kind": "title",
      "text": "We are on track for £5bn New Category revenue and profitability by 2025",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "082a573a-bf91-4d4a-b607-b7a3e3d640cb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.28,
        "y": 0.84
      },
      "kind": "title",
      "text": "BAT New Category Revenue",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fa1da379-dd9c-48b1-9f27-f64075d7fd08",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "timeline",
      "slug": null,
      "matchId": "e6e145a7-ca6e-46c0-ad69-a53ebc50a60e",
      "evidence": "Visual progression of revenue over time from 2017 to 2025.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 20,
      "from": 11,
      "beatId": "9f9d142d-6268-49c8-bc67-fd66463092d4",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "The presentation highlights BAT's transformation journey, including its multi-category strategy, strong brands, and ESG focus.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}