{
  "docId": "019de512-3634-73ab-9668-369b4ed86935",
  "docSlug": "6e0468a984662be97db42d3e249d6add",
  "documentTitle": "ZipRecruiter | Investor Presentation Deck | 36 slides",
  "authorId": "ziprecruiter",
  "authorName": "ZipRecruiter",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-01-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.5458937,
  "pageNumber": 18,
  "pageCount": 36,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "product_demo",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "Uses a before/after framing of the user experience to highlight the 'getting recruited' feature.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de512-3634-73ab-9668-369b4ed86935/18",
  "deckHref": "/decks/019de512-3634-73ab-9668-369b4ed86935",
  "deckJsonHref": "/decks/019de512-3634-73ab-9668-369b4ed86935.json",
  "deckAnchorHref": "/decks/019de512-3634-73ab-9668-369b4ed86935#slide-18",
  "components": [
    {
      "bbox": {
        "h": 0.66,
        "w": 0.39,
        "x": 0.06,
        "y": 0.19
      },
      "kind": "image",
      "text": "Woman looking at phone with notification",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "88f81e13-651e-4ce9-872e-021e1c2a1fee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.89,
        "w": 0.437,
        "x": 0.487,
        "y": 0.19
      },
      "kind": "image",
      "text": "Mobile app interface showing employer interest notification",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a01754bb-b9ff-43cd-bbc8-847eac2269b1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.055,
        "w": 0.096,
        "x": 0.303,
        "y": 0.705
      },
      "kind": "metric",
      "text": "+71%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5e42c64d-a0e5-4710-a54e-a3e2866e149f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.145,
        "x": 0.303,
        "y": 0.785
      },
      "kind": "paragraph",
      "text": "thumbs up rate from employers when directly invited",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eb75177f-09d5-41b4-ba52-5dc4f2ed2141",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.25,
        "x": 0.02,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: Internal ZipRecruiter data as of September 30, 2021",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cfc528d5-0e76-4fec-9b18-99c031b130c6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.03,
        "y": 0.03
      },
      "kind": "title",
      "text": "JOB SEEKERS GO FROM SEARCHING TO GETTING RECRUITED",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0a603573-9666-4da0-b9b5-017aceab89c3",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "c18f4a8e-015b-4c49-a4f1-31ce98403ba7",
      "evidence": "Contrasts the traditional search experience with the 'getting recruited' experience.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 20,
      "from": 6,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "127fec24-f9f1-4b0b-bd2b-242d85075835",
      "evidence": "Slides 6-20 discuss the problems with traditional recruiting processes and the benefits of using ZipRecruiter.",
      "position": 0,
      "objective": "What is the cost of not using ZipRecruiter?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 22,
      "from": 5,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "18e8bf3c-fadf-4aa6-9403-12b142c63bbd",
      "evidence": "Slides 5-22 discuss market trends and growth strategies.",
      "position": 1,
      "objective": "Why is now the right time to invest in ZipRecruiter?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}