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  "documentTitle": "AppLovin | Investor Presentation Deck | 14 slides",
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  "notes": "The slide uses a stacked bar chart to compare GAAP and Non-GAAP structures, followed by three pie charts detailing the composition of specific cost buckets.",
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      "text": "Mobile App Store Fees account for ~71% of Non-GAAP Cost of Revenue; User-Acquisition for First-Party Apps account for >85% of Non-GAAP Sales & Marketing; Development of Apps account for ~83% of Non-GAAP Research & Development",
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      "text": "1. Non-GAAP measure as a % of Revenue. Please see “Non-GAAP Financial Measures” and the reconciliation from GAAP to non-GAAP measures in the Appendix. 2. Based on 3Q21. 3. Excludes intercompany marketing spend on our software.",
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