{
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  "docSlug": "e7e6ae6823e8485973bdf7c6eb3d4a17",
  "documentTitle": "AppLovin | Investor Presentation Deck | 14 slides",
  "authorId": "applovin",
  "authorName": "AppLovin",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-12-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 7,
  "pageCount": 14,
  "prevPage": 6,
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  "slideType": "business_model",
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  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a hub-and-spoke style flow to show how the platform connects different sides of the mobile app market.",
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  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de511-ffe8-7201-aef4-085a261b571e/7",
  "deckHref": "/decks/019de511-ffe8-7201-aef4-085a261b571e",
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  "deckAnchorHref": "/decks/019de511-ffe8-7201-aef4-085a261b571e#slide-7",
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      "kind": "diagram",
      "text": "Flow diagram connecting Advertiser Demand, AppDiscovery, Publisher Supply, MAX, and Bidder/DSP/Agency Demand, with Adjust attribution software at the bottom.",
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      "kind": "paragraph",
      "text": "Net revenue model = ad spend – publisher revenue",
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      "kind": "paragraph",
      "text": "Revenue model = Percentage of publisher revenue from bidders",
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      "kind": "paragraph",
      "text": "Revenue model = SaaS-based licenses",
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      "kind": "title",
      "text": "AppLovin Software Platform Sits in the Middle of the Growing Mobile App Ecosystem",
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      "evidence": "The diagram centralizes the platform components to show connectivity between market participants.",
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      "evidence": "The deck presents a clear 'why' for AppLovin's growth potential",
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