{
  "docId": "019de511-fcee-731b-baa8-27313b78ce78",
  "docSlug": "9105a717d775f217f2b2b5a0e7f03d8e",
  "documentTitle": "Adobe | Investor Day Presentation Deck | 132 slides",
  "authorId": "adobe",
  "authorName": "Adobe",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-12-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 81,
  "pageCount": 120,
  "prevPage": 80,
  "nextPage": 82,
  "slideType": "customer_journey",
  "function": "present_framework",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Includes a DDOM (Discover, Try, Buy, Use, Renew) process bar at the bottom.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de511-fcee-731b-baa8-27313b78ce78/81",
  "deckHref": "/decks/019de511-fcee-731b-baa8-27313b78ce78",
  "deckJsonHref": "/decks/019de511-fcee-731b-baa8-27313b78ce78.json",
  "deckAnchorHref": "/decks/019de511-fcee-731b-baa8-27313b78ce78#slide-81",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 1,
        "x": 0,
        "y": 0.85
      },
      "kind": "diagram",
      "text": "Discover, Try, Buy, Use, Renew",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aaa9e15d-af8e-4ff2-a5db-6e1a03c20e1e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 1,
        "x": 0,
        "y": 0.85
      },
      "kind": "framework",
      "text": "Customer Journey Map",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6ca577c6-614f-487d-a89c-1c4e8e465db1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.8,
        "x": 0.2,
        "y": 0.15
      },
      "kind": "image",
      "text": "Product ecosystem diagram showing apps, services, and APIs",
      "attrs": null,
      "subkind": "infographic",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6943a936-9bf1-4845-a6f8-23c6bc9b2f1a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.2,
        "x": 0.03,
        "y": 0.35
      },
      "kind": "list",
      "text": "Knowledge workers\nCommunicators\nLine of Business & IT; developers",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f2802a29-1aaf-4ddc-ab3b-7f5e40bb8021",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.02,
        "y": 0.05
      },
      "kind": "title",
      "text": "Document Cloud: audiences & products",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4bf8716a-6ee6-4292-b726-2914dc0df987",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "87a0000d-79fe-4325-b3ef-7e4324da4442",
      "evidence": "list/bullet: Knowledge workers, Communicators, Line of Business & IT; developers",
      "confidence": 0.7
    },
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "9b51eede-ffb5-4f3a-be07-992f0233c3fd",
      "evidence": "framework/instance: Customer Journey Map",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "5aa4de62-efee-4e9f-b826-1ef4f535169e",
      "evidence": "The bottom bar explicitly labels the stages of the customer lifecycle (Discover, Try, Buy, Use, Renew).",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 120,
      "from": 47,
      "beatId": "8e7c50a3-b34f-441f-b1a5-8cb3000d0dae",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Action",
      "beatSlug": "aida-action",
      "evidence": "The final slides focus on driving action from investors by highlighting Adobe's growth drivers, financial performance, and future targets.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}