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  "documentTitle": "Adobe | Investor Day Presentation Deck | 132 slides",
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  "authorName": "Adobe",
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  "presentationDate": "2021-12-01 00:00:00",
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  "notes": "The slide shows a growth in TAM from $41B to $63B, with the 2024 figure segmented into Creative Professionals ($25B), Communicators ($31B), and Consumers ($7B).",
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      "text": "Communicators: ~$31B\n- Explosive growth in creator economy\n- Content-first creation for range of use cases\n- Easy-to-use tools for non-pro creators\n- Expanding reach with web & mobile creative tools\n- Growth in content creation among students, marketers and small businesses",
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      "text": "Creative Professionals: ~$25B\n- Continued momentum in creative job growth\n- Increasing value through collaboration\n- Expanding reach with web-first creative solutions\n- Growing adoption of 3D&I\n- Growth in Adobe Stock adoption\n- Monetization of video collaboration with Frame.io",
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      "text": "Consumers: ~$7B\n- Addressing needs of photo and video enthusiasts\n- Web-based creative tools for range of use cases\n- Monetization of mobile offerings\n- Creativity as a 21st century skill",
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      "text": "~$41B",
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      "text": "Source: Adobe, December 2021",
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      "kind": "title",
      "text": "2024 Creative Cloud Total Addressable Market",
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