{
  "docId": "019de511-fcee-731b-baa8-27313b78ce78",
  "docSlug": "9105a717d775f217f2b2b5a0e7f03d8e",
  "documentTitle": "Adobe | Investor Day Presentation Deck | 132 slides",
  "authorId": "adobe",
  "authorName": "Adobe",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-12-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 57,
  "pageCount": 120,
  "prevPage": 56,
  "nextPage": 58,
  "slideType": "customer_journey",
  "function": "present_framework",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a funnel-like visual to connect audiences to specific tasks, then to the product suite, and finally to the DDOM (Discover, Try, Buy, Use, Renew) lifecycle.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de511-fcee-731b-baa8-27313b78ce78/57",
  "deckHref": "/decks/019de511-fcee-731b-baa8-27313b78ce78",
  "deckJsonHref": "/decks/019de511-fcee-731b-baa8-27313b78ce78.json",
  "deckAnchorHref": "/decks/019de511-fcee-731b-baa8-27313b78ce78#slide-57",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 1,
        "x": 0,
        "y": 0.85
      },
      "kind": "diagram",
      "text": "DDOM: Discover, Try, Buy, Use, Renew",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f7442f9b-179d-4a40-b2d1-a5c96b45513c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 1,
        "x": 0,
        "y": 0.85
      },
      "kind": "framework",
      "text": "DDOM Customer Journey",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7b65cfba-c6f9-4948-91ba-959887a930df",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.4,
        "x": 0.55,
        "y": 0.18
      },
      "kind": "image",
      "text": "Product ecosystem visualization",
      "attrs": null,
      "subkind": "infographic",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "70b2df96-db7b-48bf-83fb-8a08b619bf88",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.2,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "list",
      "text": "Creative professionals, Communicators, Consumers, Students",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f3cfe29-e9fd-445e-af61-33a10df620b2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.02,
        "y": 0.05
      },
      "kind": "title",
      "text": "Creative Cloud: audiences & products",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c77bb55f-fe08-4b9d-a987-82ca83faae29",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "38671664-4cfb-4e38-b5da-dbf3dc6b0d87",
      "evidence": "DDOM: Discover, Try, Buy, Use, Renew",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "710d3f33-2fc9-47d2-847b-00273e803d4e",
      "evidence": "DDOM (Discover, Try, Buy, Use, Renew) lifecycle at the bottom of the slide.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 120,
      "from": 47,
      "beatId": "8e7c50a3-b34f-441f-b1a5-8cb3000d0dae",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Action",
      "beatSlug": "aida-action",
      "evidence": "The final slides focus on driving action from investors by highlighting Adobe's growth drivers, financial performance, and future targets.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}