{
  "docId": "019de511-fcee-731b-baa8-27313b78ce78",
  "docSlug": "9105a717d775f217f2b2b5a0e7f03d8e",
  "documentTitle": "Adobe | Investor Day Presentation Deck | 132 slides",
  "authorId": "adobe",
  "authorName": "Adobe",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-12-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 12,
  "pageCount": 120,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de511-fcee-731b-baa8-27313b78ce78/12",
  "deckHref": "/decks/019de511-fcee-731b-baa8-27313b78ce78",
  "deckJsonHref": "/decks/019de511-fcee-731b-baa8-27313b78ce78.json",
  "deckAnchorHref": "/decks/019de511-fcee-731b-baa8-27313b78ce78#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.32,
        "x": 0.02,
        "y": 0.25
      },
      "kind": "image",
      "text": "Adobe Creative Cloud visual",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d4d9e1ae-c4a3-4b6f-92e3-e4ea430b9fbe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.32,
        "x": 0.34,
        "y": 0.25
      },
      "kind": "image",
      "text": "Adobe Document Cloud interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "79e1d58b-10af-427c-8602-4f438403c12e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.32,
        "x": 0.66,
        "y": 0.25
      },
      "kind": "image",
      "text": "Adobe Experience Cloud interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7f8f362f-162d-49f3-9723-75abd035b886",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.96,
        "x": 0.02,
        "y": 0.15
      },
      "kind": "list",
      "text": "Unleashing creativity; Accelerating document productivity; Powering digital businesses",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3ef1aae9-2286-409f-8a58-aafa182db40d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.24,
        "x": 0.02,
        "y": 0.06
      },
      "kind": "title",
      "text": "Adobe's strategy",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9e59e0d8-21a6-4cf1-8747-ee19f1414c12",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 23,
      "from": 6,
      "beatId": "5cf32413-c997-4009-9eea-df02a2ddce57",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Interest",
      "beatSlug": "aida-interest",
      "evidence": "The slides highlighting Adobe's 2021 accomplishments, vision, and strategy aim to generate interest in the company's growth prospects.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 12,
      "from": 10,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "dd5a2f90-1023-496f-9c42-755db4a49014",
      "evidence": "The slides explaining Adobe's vision and strategy follow the golden circle loop, addressing why, how, and what the company does.",
      "position": 0,
      "objective": "Why Adobe's strategy matters",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}