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  "documentTitle": "Wix | Results Presentation Deck | 32 slides",
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  "presentationDate": "2021-11-01 00:00:00",
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  "notes": "TROI is defined as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent on direct acquisition marketing costs in the same cohort.",
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      "text": "Note: Data as of September 30, 2021; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent on direct acquisition marketing costs in the same cohort.",
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      "text": "Efficient Marketing Based on TROI",
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