{
  "docId": "019de511-fa57-70fa-909c-d504167c2b26",
  "docSlug": "e8076e283b786e0d4ace07116cc64218",
  "documentTitle": "Wix | Results Presentation Deck | 32 slides",
  "authorId": "wix",
  "authorName": "Wix",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 21,
  "pageCount": 32,
  "prevPage": 20,
  "nextPage": 22,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 10,
  "notes": "The chart displays cumulative collections in millions of dollars against the number of quarters passed for cohorts starting from Q1 2010 to Q1 2021.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de511-fa57-70fa-909c-d504167c2b26/21",
  "deckHref": "/decks/019de511-fa57-70fa-909c-d504167c2b26",
  "deckJsonHref": "/decks/019de511-fa57-70fa-909c-d504167c2b26.json",
  "deckAnchorHref": "/decks/019de511-fa57-70fa-909c-d504167c2b26#slide-21",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.8,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Cumulative collections by cohort over time",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "082e81f9-595b-4a54-a2bc-475492a6963a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.8,
        "x": 0.05,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "Note: Data as of September 30, 2021. Excludes collections from users coming from the Wix Logo Maker funnel, or collections from B2B partnerships, DeviantArt, Wix Answers, or recent acquisitions.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "375718f5-44d5-4d94-a4b9-91805c782c5f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.75,
        "x": 0.05,
        "y": 0.24
      },
      "kind": "title",
      "text": "Innovation and product offering enhancements driving higher monetization and sustained user cohort collections growth with older cohorts maintaining y/y growth momentum",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4ec4a4a9-50b1-43f7-b2ee-fad0719f1697",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "title",
      "text": "Increasing Monetization of User Cohorts",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b5156bd8-dfc0-4533-968d-be7f246fe02c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "cohort-analysis",
      "slug": null,
      "matchId": "8e7f76cd-3056-4de7-8317-6e2153d62da1",
      "evidence": "The slide visualizes cumulative collections grouped by user acquisition quarter.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 23,
      "from": 17,
      "beatId": "65558b51-803c-4f02-af08-76d0ecbdac7c",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "The Breakthrough",
      "beatSlug": "rags-to-riches-the-breakthrough",
      "evidence": "The financial overview and update slides showcase Wix's significant growth and revenue performance.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 27,
      "from": 5,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "73ef54c7-5bb1-42a7-b983-1a99117dc3e4",
      "evidence": "The slides highlighting user adoption, innovation, and financial performance demonstrate Wix's value proposition.",
      "position": 1,
      "objective": "Why is Wix the best platform for online presence creation?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    },
    {
      "to": 23,
      "from": 21,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "78ab5334-2035-480c-9360-ee9a9dd90b0a",
      "evidence": "The slide highlighting the $15.4 billion opportunity in future collections implies the cost of inaction.",
      "position": 2,
      "objective": "What are the consequences of not using Wix?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}