{
  "docId": "019de511-f541-77de-9b68-5b423840d9b2",
  "docSlug": "ad072d0536c8d9518413cb73a2779c0a",
  "documentTitle": "Squarespace | Investor Day Presentation Deck | 119 slides",
  "authorId": "squarespace",
  "authorName": "Squarespace",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 82,
  "pageCount": 119,
  "prevPage": 81,
  "nextPage": 83,
  "slideType": "other",
  "function": "other",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "The slide uses a split-column layout to contrast two distinct user segments.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de511-f541-77de-9b68-5b423840d9b2/82",
  "deckHref": "/decks/019de511-f541-77de-9b68-5b423840d9b2",
  "deckJsonHref": "/decks/019de511-f541-77de-9b68-5b423840d9b2.json",
  "deckAnchorHref": "/decks/019de511-f541-77de-9b68-5b423840d9b2#slide-82",
  "components": [
    {
      "bbox": {
        "h": 0.51,
        "w": 0.3,
        "x": 0.7,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c894698b-cd40-4c77-94ad-ac0f7dd50fab",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.51,
        "w": 0.3,
        "x": 0.4,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f4a419b0-8863-48d3-ae99-37d64f30edbc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.25,
        "x": 0.72,
        "y": 0.39
      },
      "kind": "list",
      "text": "SMALL BUSINESS Rebekah Friedman Innri, a Health & Wellness brand",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "63dbff14-5100-4509-abc4-8d3d00f26d0b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.25,
        "x": 0.42,
        "y": 0.39
      },
      "kind": "list",
      "text": "CREATORS/SOLOPRENEURS Pisco Morgan Fashion Influencer",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d51bff7d-9571-48a1-8e58-ab5651f76ba3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.26,
        "x": 0.42,
        "y": 0.56
      },
      "kind": "paragraph",
      "text": "I'm a one-person show trying to stand out in a crowded industry. Uses Unfold for Driving my growing audience to top links with Bio Sites: custom presets, brand collaborations, promo codes, social pages, and payment handles. Quickly creating trendy, engaging social content that matches my aesthetic with templates. Managing my social media on the go, from my phone, in minutes",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5ba1edb9-fa51-4ae5-ba31-8f62fc1d30c3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.26,
        "x": 0.72,
        "y": 0.56
      },
      "kind": "paragraph",
      "text": "Managing my different ventures and audiences is a challenge. Uses Unfold for Create engaging, unique social content with templates, and apply brand styles across social presence to legitimize my business. Manage and schedule social media posts in advance to save time. Direct traffic to website, YouTube series, meditation podcast, newsletter, and coaching sessions with Bio Sites",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8009e2d8-4a13-40a1-a253-b95df6c0270c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.33,
        "x": 0.04,
        "y": 0.42
      },
      "kind": "paragraph",
      "text": "Unfold will make way for the next generation of entrepreneurs to build and grow online by establishing their voices and monetizing their ideas in new ways",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fa8307b8-b32b-40c0-a1ce-d23ff91a0eee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.17,
        "x": 0.04,
        "y": 0.35
      },
      "kind": "title",
      "text": "PERSONAS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c7866ee6-0841-47f0-ae20-f080bc21d037",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Persona",
      "slug": "audience-persona",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "3155520e-a41c-49c1-9060-0b929343d4ff",
      "evidence": "The slide presents detailed descriptions of personas, including their goals, challenges, and behaviors, which is a clear example of audience personas.",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "audience-persona",
      "slug": null,
      "matchId": "560254d3-368d-4bfe-b6c2-338b7247a149",
      "evidence": "The slide explicitly defines two distinct user personas with specific needs and use cases.",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}