{
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  "docSlug": "ad072d0536c8d9518413cb73a2779c0a",
  "documentTitle": "Squarespace | Investor Day Presentation Deck | 119 slides",
  "authorId": "squarespace",
  "authorName": "Squarespace",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-11-01 00:00:00",
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  "pageNumber": 72,
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  "slideType": "problem_statement",
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  "density": "balanced",
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  "notes": "The slide uses a logo grid to illustrate the variety of tools creators currently use.",
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  "slideHref": "/slides/019de511-f541-77de-9b68-5b423840d9b2/72",
  "deckHref": "/decks/019de511-f541-77de-9b68-5b423840d9b2",
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      "kind": "image",
      "text": "Logos of GoDaddy Studio, Later, Unum, Linktree, VSCO, Adobe Spark, Canva, and Pinterest.",
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      "text": "Currently, users must cobble together multiple tools to start and grow a social-first brand that spans multiple channels (e.g. Adobe Spark: content creation, Later: social scheduling, Linktree: Link in Bio solution).",
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      "kind": "title",
      "text": "THE CREATOR SPACE IS FRACTURED.",
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  "loops": [
    {
      "to": 74,
      "from": 70,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "37b1c740-bc1c-4ad8-89ea-bea880eb9821",
      "evidence": "The presentation deck highlights the opportunity for Squarespace to capture the Creator Economy.",
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      "objective": "Why is now the right time for Squarespace to enable creators on Social?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
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