{
  "docId": "019de511-e52c-72da-90ec-b2c9b718903a",
  "docSlug": "f7d8e106b55e2080c64d1d1ecdc8cc66",
  "documentTitle": "monday.com | Investor Presentation Deck | 39 slides",
  "authorId": "monday-com",
  "authorName": "monday.com",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 24,
  "pageCount": 39,
  "prevPage": 23,
  "nextPage": 25,
  "slideType": "go_to_market",
  "function": "present_framework",
  "density": "balanced",
  "nDataPoints": 10,
  "notes": "Uses a dual-chart layout to contrast two distinct GTM motions (Product-Led vs Sales-Led).",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de511-e52c-72da-90ec-b2c9b718903a/24",
  "deckHref": "/decks/019de511-e52c-72da-90ec-b2c9b718903a",
  "deckJsonHref": "/decks/019de511-e52c-72da-90ec-b2c9b718903a.json",
  "deckAnchorHref": "/decks/019de511-e52c-72da-90ec-b2c9b718903a#slide-24",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.45,
        "x": 0.03,
        "y": 0.26
      },
      "kind": "chart",
      "text": "Bottom-up adoption: Illustrative leading game publisher",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9789cfe1-8429-46fc-9978-7ce9df2a15d2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.45,
        "x": 0.52,
        "y": 0.26
      },
      "kind": "chart",
      "text": "Sales-led adoption: Illustrative leading financial institution",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bb132d54-cde9-46fb-b13c-9c8c66b68ded",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.65,
        "x": 0.03,
        "y": 0.06
      },
      "kind": "title",
      "text": "Expanding upmarket with different product solutions, across any organization",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "42b05a12-3d83-4b90-9222-9eb588e75a85",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "404a6aa0-41ba-47ad-ad6b-64f1d739c644",
      "evidence": "The slide shows a comparison of sales-led and bottom-up adoption with line charts, which could be interpreted as a before-after comparison, but it's not a clear match.",
      "confidence": 0.5
    }
  ],
  "frameworks": [
    {
      "name": "go-to-market-strategy",
      "slug": null,
      "matchId": "2575dde1-5fe3-45d8-8881-55796438955b",
      "evidence": "Contrasts bottom-up vs sales-led adoption models",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 26,
      "from": 3,
      "beatId": "0106de6c-f22c-4f18-9326-bb5ef245d23e",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Rapid product innovation, Increasing number of enterprise customers with more than $50K ARR",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}