{
  "docId": "019de511-e42f-727d-8180-98db65373924",
  "docSlug": "1d3f922a3987c283ba030b473675c833",
  "documentTitle": "Mister Car Wash | Investor Presentation Deck | 21 slides",
  "authorId": "mister-car-wash",
  "authorName": "Mister Car Wash",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-11-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 5,
  "pageCount": 21,
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  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "overcrowded",
  "nDataPoints": 14,
  "notes": "Includes market share visualization and trend analysis of consumer behavior.",
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  "slideHref": "/slides/019de511-e42f-727d-8180-98db65373924/5",
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  "deckAnchorHref": "/decks/019de511-e42f-727d-8180-98db65373924#slide-5",
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      "kind": "chart",
      "text": "Mister <5% market share",
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      "kind": "chart",
      "text": "Increase in Do-it-for-Me",
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      "kind": "list",
      "text": "Mister Car Wash is the largest operator within the large and growing U.S. Car Wash industry. Highly fragmented industry provides ample attractive acquisition opportunities. 74% of car wash companies operate 1-2 sites. $11B industry projected to grow at a 4% CAGR.",
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      "kind": "paragraph",
      "text": "We estimate the conveyor car wash market to have ~10,000 locations. Mister represents less than 5% with the top 10 car wash operators by location representing less than 10% combined.",
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      "kind": "paragraph",
      "text": "Introduction of the Express Exterior model, making car wash more convenient and accessible. Free vacuum offering is attractive to consumers who want to clean the inside of their vehicle.",
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      "kind": "source-note",
      "text": "1) By number of U.S. locations. 2) Data sourced from 2019 Industry Report of Professional Car Washing & Detailing. 3) For the period between 2020 and 2023. Data provided by IBISWorld. 4) Data sourced from International Car Wash Association.",
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      "kind": "title",
      "text": "The Leading Car Wash Company in the United States",
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      "kind": "title",
      "text": "With potential to expand through greenfield locations and acquisitions",
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      "name": "Why Now",
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      "evidence": "The market sizing, traction, and growth levers slides provide context for why now is the right time to invest",
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      "objective": "Why now is the right time to invest in Mister Car Wash",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
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