{
  "docId": "019de511-de99-72f7-87d8-0ef476b1fbe0",
  "docSlug": "17ec58703aed9a654992cbcfd85987dd",
  "documentTitle": "Imperial Brands | Results Presentation Deck | 64 slides",
  "authorId": "imperial-brands",
  "authorName": "Imperial Brands",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 6,
  "pageCount": 64,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "before_after",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 11,
  "notes": "The chart illustrates a trend reversal in market share performance.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de511-de99-72f7-87d8-0ef476b1fbe0/6",
  "deckHref": "/decks/019de511-de99-72f7-87d8-0ef476b1fbe0",
  "deckJsonHref": "/decks/019de511-de99-72f7-87d8-0ef476b1fbe0.json",
  "deckAnchorHref": "/decks/019de511-de99-72f7-87d8-0ef476b1fbe0#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.55,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "chart",
      "text": "PRIORITY MARKET AVERAGE SHARE PERFORMANCE*",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7b7b3557-0995-4a8a-836c-97d101d00624",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.6,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "* MAT weighted average market share growth of priority markets; consistent market size",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "138df482-6ee0-4a4e-aaef-2e34f27354c3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.3,
        "x": 0.65,
        "y": 0.2
      },
      "kind": "table",
      "text": "12 month share Δ by country",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "568b0cee-be79-49b7-8f2f-cd4e71363518",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.6,
        "x": 0.05,
        "y": 0.12
      },
      "kind": "title",
      "text": "SHARPER FOCUS BEGINS TO ARREST LONG-TERM SHARE DECLINES",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8808b075-190b-497e-917e-edb0a6d5a1e1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Improving Share Trajectory in Priority Markets",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f5b6d0b0-d946-4256-a610-14baca98c15d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "eafde9c4-c933-4dbe-a116-7992dc69499f",
      "evidence": "The slide contrasts long-term decline with recent improvement.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 6,
      "from": 1,
      "beatId": "8cb42eb7-5792-46a3-8c74-a6080f0d17a5",
      "arcName": "The Transformation Tale",
      "arcSlug": "transformation-tale",
      "beatName": "Current Reality (Pain)",
      "beatSlug": "transformation-tale-current-reality-pain",
      "evidence": "The document starts by highlighting the company's current reality, including long-term share declines",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}