{
  "docId": "019de511-de99-72f7-87d8-0ef476b1fbe0",
  "docSlug": "17ec58703aed9a654992cbcfd85987dd",
  "documentTitle": "Imperial Brands | Results Presentation Deck | 64 slides",
  "authorId": "imperial-brands",
  "authorName": "Imperial Brands",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 33,
  "pageCount": 64,
  "prevPage": 32,
  "nextPage": 34,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de511-de99-72f7-87d8-0ef476b1fbe0/33",
  "deckHref": "/decks/019de511-de99-72f7-87d8-0ef476b1fbe0",
  "deckJsonHref": "/decks/019de511-de99-72f7-87d8-0ef476b1fbe0.json",
  "deckAnchorHref": "/decks/019de511-de99-72f7-87d8-0ef476b1fbe0#slide-33",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.5,
        "x": 0.43,
        "y": 0.25
      },
      "kind": "image",
      "text": "Collage of Pulze heated tobacco product displays and consumer engagement photos",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d731d352-88d8-4fc3-9684-b1c70e94955b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.35,
        "x": 0.06,
        "y": 0.35
      },
      "kind": "list",
      "text": "Encouraging initial progress; Achieved target distribution on trials; Good response from trade partners and consumers; Will be informed by consumer feedback and repurchase rates",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ba2756aa-0e55-447c-a299-49da63d5040b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.13
      },
      "kind": "title",
      "text": "CONSUMER INSIGHT WILL INFORM SCALE AND PACE OF NEXT STEPS",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5cdf6cc7-d637-4db4-befa-93656aca2967",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.5,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Delivering our Heated Tobacco Trials",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "54869bb9-cca5-4c5f-837d-5e684be1cb11",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "aaa1aaa3-13b1-4146-b7d3-6ee1831e1314",
      "evidence": "The slide contains a list/bullet component with multiple items.",
      "confidence": 0.8
    },
    {
      "name": "Story Moments",
      "slug": "story-moments",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "c9a27b48-a306-4a3f-8235-f43fd9e60f9c",
      "evidence": "The slide presents encouraging initial progress.",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}