{
  "docId": "019de511-de99-72f7-87d8-0ef476b1fbe0",
  "docSlug": "17ec58703aed9a654992cbcfd85987dd",
  "documentTitle": "Imperial Brands | Results Presentation Deck | 64 slides",
  "authorId": "imperial-brands",
  "authorName": "Imperial Brands",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 28,
  "pageCount": 64,
  "prevPage": 27,
  "nextPage": 29,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "Slide 28 from Full Year Results presentation.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de511-de99-72f7-87d8-0ef476b1fbe0/28",
  "deckHref": "/decks/019de511-de99-72f7-87d8-0ef476b1fbe0",
  "deckJsonHref": "/decks/019de511-de99-72f7-87d8-0ef476b1fbe0.json",
  "deckAnchorHref": "/decks/019de511-de99-72f7-87d8-0ef476b1fbe0#slide-28",
  "components": [
    {
      "bbox": {
        "h": 0.4,
        "w": 0.4,
        "x": 0.54,
        "y": 0.22
      },
      "kind": "image",
      "text": "Product packaging images",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3ee60923-a069-4a27-84b1-aef32e1aca6a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.45,
        "x": 0.06,
        "y": 0.24
      },
      "kind": "list",
      "text": "Improved performance over recent months; Initiatives have strengthened trade advocacy; Continued success with P&S; Launch of crushball formats and focus on new pack size variants; New brand and product opportunities to address consumer needs",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c7af6fe5-6b12-49cf-a89b-a83256624208",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.08,
        "x": 0.7,
        "y": 0.8
      },
      "kind": "metric",
      "text": "32%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "37525776-d507-46bf-962b-e7ec78535ce1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.08,
        "x": 0.85,
        "y": 0.8
      },
      "kind": "metric",
      "text": "4%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7744d9ed-7bed-460d-b2cc-21dd1d0f6eb7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.55,
        "y": 0.8
      },
      "kind": "metric",
      "text": "(120)bps",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fbd42c77-05e6-42a5-8db9-7149cd01e91f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.12,
        "y": 0.13
      },
      "kind": "title",
      "text": "IMPROVED SHARE TRAJECTORY IN RECENT MONTHS",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d41ba116-3161-4924-85f9-fd853210a518",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.12,
        "y": 0.06
      },
      "kind": "title",
      "text": "Australia: Actions Are Improving Performance",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "78322ae0-4a9c-49e3-9378-84262c0fedcc",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 28,
      "from": 27,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "7445b927-e8d0-4575-b41a-002bdd84a8cc",
      "evidence": "The document uses another before-after loop to highlight improved share trajectory",
      "position": 0,
      "objective": "To highlight improved share trajectory",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.6,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}