{
  "docId": "019de511-de99-72f7-87d8-0ef476b1fbe0",
  "docSlug": "17ec58703aed9a654992cbcfd85987dd",
  "documentTitle": "Imperial Brands | Results Presentation Deck | 64 slides",
  "authorId": "imperial-brands",
  "authorName": "Imperial Brands",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 27,
  "pageCount": 64,
  "prevPage": 26,
  "nextPage": 28,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "Includes visual examples of marketing campaigns and retail presence.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de511-de99-72f7-87d8-0ef476b1fbe0/27",
  "deckHref": "/decks/019de511-de99-72f7-87d8-0ef476b1fbe0",
  "deckJsonHref": "/decks/019de511-de99-72f7-87d8-0ef476b1fbe0.json",
  "deckAnchorHref": "/decks/019de511-de99-72f7-87d8-0ef476b1fbe0#slide-27",
  "components": [
    {
      "bbox": {
        "h": 0.67,
        "w": 0.38,
        "x": 0.56,
        "y": 0.21
      },
      "kind": "image",
      "text": "Marketing and retail imagery",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "247db09e-7adf-4da7-83d2-6b1992829a28",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.45,
        "x": 0.06,
        "y": 0.22
      },
      "kind": "list",
      "text": "Focus on brand equity and sales excellence: sales coverage, channel focus, operational efficiency, new campaigns, larger pack formats, competitive market.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "346cc24a-acdf-477e-92f2-2a87152e3980",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.08,
        "x": 0.85,
        "y": 0.82
      },
      "kind": "metric",
      "text": "13%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8690c5ad-b395-4c35-8499-ad4ce0c6965a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.56,
        "y": 0.82
      },
      "kind": "metric",
      "text": "(50)bps",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b3ca38fc-9aba-4772-a1ce-48c89e0098d4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.08,
        "x": 0.7,
        "y": 0.82
      },
      "kind": "metric",
      "text": "20%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cb879ffe-00ae-4799-84e5-2fc4baab786d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.12,
        "y": 0.13
      },
      "kind": "title",
      "text": "IMPROVING SHARE TREND IN RECENT MONTHS",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ae5cb0ef-5860-4a59-bc62-96cf4f504b05",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.12,
        "y": 0.06
      },
      "kind": "title",
      "text": "Germany: Investing to Arrest Long-Term Declines",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a9ad70d8-eb41-4493-86d2-5a6171465595",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 28,
      "from": 27,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "7445b927-e8d0-4575-b41a-002bdd84a8cc",
      "evidence": "The document uses another before-after loop to highlight improved share trajectory",
      "position": 0,
      "objective": "To highlight improved share trajectory",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.6,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}