{
  "docId": "019de511-dd95-7324-a7d4-6a88e9ce35ff",
  "docSlug": "ea5fa03b348d8246ba66510e764b8466",
  "documentTitle": "HHR | Investor Presentation Deck | 42 slides",
  "authorId": "hhr",
  "authorName": "HHR",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-11-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 12,
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  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 12,
  "notes": "The slide uses a combination of bar charts and circular metrics to show market potential and brand awareness.",
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  "components": [
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        "x": 0.68,
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      "kind": "chart",
      "text": "Russian Recruitment Market By Collar",
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      "kind": "chart",
      "text": "Russian Recruitment Market By Company Size",
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      "kind": "chart",
      "text": "Russian Recruitment Market By Region",
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      "kind": "disclaimer",
      "text": "Source: J'son & Partners, Company data, Socis MR Rus. 1) Compared to 9M 2020. 2) Top of the mind brand awareness based on the database including 12,900 respondents.",
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      "kind": "legend",
      "text": "Total recruitment market, RUB Bn; Online recruitment market, RUB Bn; HeadHunter performance in 9M 2021; HeadHunter brand awareness",
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      "kind": "title",
      "text": "Online Recruitment Market in Russia is Structurally Underpenetrated",
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      "evidence": "Segmentation by company size, region, and collar type",
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      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "efe03f47-bd87-4dc3-88a5-6da1c6c0abc8",
      "evidence": "The deck presents data on the potential for growth and value creation in the online recruitment market",
      "position": 0,
      "objective": "What is the cost of inaction for investors if they don't invest in HHR?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "description": "Quantify what happens if the audience does nothing"
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