{
  "docId": "019de511-dd95-7324-a7d4-6a88e9ce35ff",
  "docSlug": "ea5fa03b348d8246ba66510e764b8466",
  "documentTitle": "HHR | Investor Presentation Deck | 42 slides",
  "authorId": "hhr",
  "authorName": "HHR",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.4138439,
  "pageNumber": 11,
  "pageCount": 42,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "key_messages",
  "function": "plan_implementation",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a line chart metaphor to illustrate strategic priorities.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de511-dd95-7324-a7d4-6a88e9ce35ff/11",
  "deckHref": "/decks/019de511-dd95-7324-a7d4-6a88e9ce35ff",
  "deckJsonHref": "/decks/019de511-dd95-7324-a7d4-6a88e9ce35ff.json",
  "deckAnchorHref": "/decks/019de511-dd95-7324-a7d4-6a88e9ce35ff#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.62,
        "w": 0.78,
        "x": 0,
        "y": 0.21
      },
      "kind": "diagram",
      "text": "Growth trajectory line chart with three strategic milestones",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1ea146a8-93de-46c9-b2d9-b8ff8b9dfa86",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.21,
        "x": 0.778,
        "y": 0.23
      },
      "kind": "list",
      "text": "HCM / VAS RAMP-UP: We aim to increase revenue generated by VAS in the medium term driven by the development of the HR services market in Russia",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1167c022-5cd8-4772-a6d0-2190a4045e66",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.23,
        "x": 0.288,
        "y": 0.62
      },
      "kind": "list",
      "text": "ONLINE RECRUITMENT PENETRATION GROWTH: We expect the growth in online recruitment penetration to further drive our customer reach and revenue",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a265490f-d175-43e1-b5f7-0e7897b62868",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.32,
        "x": 0.538,
        "y": 0.4
      },
      "kind": "list",
      "text": "ENHANCEMENT OF MONETIZATION: We aim to further enhance the monetization of our customer base in order to close the gap in our pricing to global industry peers",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f4043b87-9f1c-4cad-b47d-1ef5218fa928",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.1,
        "x": 0.036,
        "y": 0.88
      },
      "kind": "source-note",
      "text": "Source: Company data",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6d18cfb9-310b-4b93-bde7-68f62b3b18b7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.33,
        "x": 0.036,
        "y": 0.056
      },
      "kind": "title",
      "text": "Key Strategic Growth Levers",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "794192d3-d959-413d-808e-98810096a9bc",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "growth-strategy-framework",
      "slug": null,
      "matchId": "493b5a4f-8976-4124-9aa9-3887fa959d0e",
      "evidence": "Visual mapping of strategic levers onto a growth curve",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 11,
      "from": 10,
      "beatId": "e6de3ece-b612-4ac6-8a49-4e615a53d707",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The deck presents HHR's solution as a leading AI-powered technological platform",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}