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  "docSlug": "da5ecfd6d9872e0773cb097481bc0496",
  "documentTitle": "EverCommerce | Results Presentation Deck | 31 slides",
  "authorId": "evercommerce",
  "authorName": "EverCommerce",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-11-01 00:00:00",
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  "pageNumber": 6,
  "pageCount": 31,
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  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 6,
  "notes": "Uses a nested circle diagram for global vs regional TAM and a bar chart for sector-specific TAM.",
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  "slideHref": "/slides/019de511-da05-75b9-bc6b-5f3d94443c3b/6",
  "deckHref": "/decks/019de511-da05-75b9-bc6b-5f3d94443c3b",
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  "deckAnchorHref": "/decks/019de511-da05-75b9-bc6b-5f3d94443c3b#slide-6",
  "components": [
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        "h": 0.6,
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        "x": 0.49,
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      "kind": "chart",
      "text": "Current North America Opportunity by sector: Home Services ($59B), Health Services ($84B), Fitness & Wellness ($21B), Other ($356B)",
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      "subkind": "bar-vertical",
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      "kind": "diagram",
      "text": "Nested circles showing Global 400M SMBs ($1.3T TAM) and North America 31M SMBs ($520B TAM)",
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      "kind": "source-note",
      "text": "Source: Management estimate. North America consists of U.S. and Canada. SMBs include all firms with <500 employees.",
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      "kind": "title",
      "text": "Massive, Growing Target Addressable Market",
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      "evidence": "Nested circles representing TAM/SAM/SOM logic",
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  "arcBeats": [
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      "beatId": "6f059d0b-c390-4af1-87e8-5bc89ab5fa68",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Early Struggles",
      "beatSlug": "rags-to-riches-early-struggles",
      "evidence": "Slides 5-7 highlight the challenges of the underpenetrated service SMB market.",
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      "confidence": 0.8,
      "parentBeatName": "Complication",
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  "loops": [
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      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
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      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
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