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  "documentTitle": "Circut | Results Presentation Deck | 28 slides",
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  "authorName": "Cricut",
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  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-11-01 00:00:00",
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  "notes": "The chart shows gross margin percentages for three segments: Connected Machines, Subscriptions, and Accessories & Materials.",
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      "kind": "chart",
      "text": "Gross margin by segment for Q3 2019, Q3 2020, and Q3 2021.",
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      "text": "Contributing Factors: Q3 2019: Impacted by increased tariff levels. Q3 2020: Abnormally high due to limited promotions because of depleted inventory levels, plus tariff relief. Q3 2021: Returned to a more normal promotional cadence due to strong inventory position; Favorable sales mix with 20.5% of revenue from high margin Subscriptions revenue.",
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