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  "notes": "The chart illustrates cohort-based revenue expansion over time.",
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      "text": "Annual Merchant Billings by Cohort",
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      "text": "As merchants transact and grow in GMV, net revenue retention has improved over time across SMB, mid-market, and enterprise base. LTV to CAC ratio increased to 4.9:1 in 2020 from 4.4:1 in 2019. NRR for accounts with >$2k in ACV increased to 113% in 2020 from 106% in 2019.",
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