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      "text": "positioning Primark as a pioneer for making more sustainable fashion affordable for all\nProduct, Planet and People\nalready 1 in 4 of all clothes sold made from recycled or more sustainably sourced materials\nopportunity to drive further sales with both new and existing customers\nconfident in our ability to mitigate increased costs without any significant movement in margin over long term\nlaunched with bold, new customer campaign ‘How Change Looks’ across all markets",
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