{
  "docId": "019de511-bcbe-712d-ab50-96928dccadbe",
  "docSlug": "111c0f3e2885821103360a729fccc61b",
  "documentTitle": "Ulta Beauty | Investor Day Presentation Deck | 214 slides",
  "authorId": "ulta-beauty",
  "authorName": "Ulta Beauty",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 9,
  "pageCount": 120,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 8,
  "notes": "The slide uses a before-and-after comparison for four distinct metrics to demonstrate long-term performance.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de511-bcbe-712d-ab50-96928dccadbe/9",
  "deckHref": "/decks/019de511-bcbe-712d-ab50-96928dccadbe",
  "deckJsonHref": "/decks/019de511-bcbe-712d-ab50-96928dccadbe.json",
  "deckAnchorHref": "/decks/019de511-bcbe-712d-ab50-96928dccadbe#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.2,
        "x": 0.52,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Store count growth from 389 to 1,300+",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7ed7008c-174d-4bc2-939b-570cd3e9fe37",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.2,
        "x": 0.28,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Earnings per share growth from $1.16 to $14.50-$14.70",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a75b0c06-9b1f-480a-b9a6-433bddaafb90",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.2,
        "x": 0.75,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Prestige market share growth with +18 points change",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dddaa15d-5790-48c0-9d64-9806f4e10a93",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.2,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Sales growth from $1.5B to $8.1B-$8.3B",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "df65fc1a-a96f-4d7c-9d55-e7c00cfe8299",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.85
      },
      "kind": "source-note",
      "text": "(1)2021 Guidance provided in earnings release published on August 25, 2021 (2)Source: NPD Prestige Market Share from Hot of the Press 2016, Decision Key 2021 as of Q2 2021",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2f067569-7b01-4bf5-81ab-05205628d703",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.5,
        "x": 0.25,
        "y": 0.05
      },
      "kind": "title",
      "text": "INDUSTRY-LEADING performance in our latest decade",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6d986b39-c95d-4aee-979b-53c5f288e8cb",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "c9248b8a-7eef-42b0-9286-72055d0c3da0",
      "evidence": "The slide compares 2010 performance against 2021 projections to show growth.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 10,
      "from": 1,
      "beatId": "00aa7574-378f-4379-a0a9-3bf8ab3a33e3",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Attention",
      "beatSlug": "monroes-sequence-attention",
      "evidence": "The presentation deck starts with an attention-grabbing cover slide and an agenda.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Hook",
      "parentBeatSlug": "hook"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}