{
  "docId": "019de511-bcbe-712d-ab50-96928dccadbe",
  "docSlug": "111c0f3e2885821103360a729fccc61b",
  "documentTitle": "Ulta Beauty | Investor Day Presentation Deck | 214 slides",
  "authorId": "ulta-beauty",
  "authorName": "Ulta Beauty",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 82,
  "pageCount": 120,
  "prevPage": 81,
  "nextPage": 83,
  "slideType": "key_messages",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide maps four consumer sentiments to four specific product/market trends using a visual layout.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de511-bcbe-712d-ab50-96928dccadbe/82",
  "deckHref": "/decks/019de511-bcbe-712d-ab50-96928dccadbe",
  "deckJsonHref": "/decks/019de511-bcbe-712d-ab50-96928dccadbe.json",
  "deckAnchorHref": "/decks/019de511-bcbe-712d-ab50-96928dccadbe#slide-82",
  "components": [
    {
      "bbox": {
        "h": 0.35,
        "w": 0.16,
        "x": 0.6,
        "y": 0.26
      },
      "kind": "image",
      "text": "Diverse group of people",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "810a48d3-e198-4422-9495-0bf250fe501a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.16,
        "x": 0.78,
        "y": 0.26
      },
      "kind": "image",
      "text": "Woman holding cruelty free sign",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8831959d-b34f-44f1-822f-05831e9dd329",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.16,
        "x": 0.42,
        "y": 0.26
      },
      "kind": "image",
      "text": "Woman looking at hair",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9e6a727a-ecd7-4547-b14f-736b7c4a82c7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.16,
        "x": 0.24,
        "y": 0.26
      },
      "kind": "image",
      "text": "Woman applying product to hair",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c6f9b12c-d0d0-4641-ae8c-44aeda16e2df",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.18,
        "x": 0.05,
        "y": 0.32
      },
      "kind": "list",
      "text": "Embracing natural hair/texture; Haircare as self-care; Building confidence; Inspired by innovation",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "061d3b63-553b-4e5c-b917-5f1374943610",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.7,
        "x": 0.24,
        "y": 0.62
      },
      "kind": "paragraph",
      "text": "skinification of hair; bond-building products; inclusivity and diversity; vegan, clean, and cruelty free",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ec99a048-d52f-43a2-bc3a-0d3de8ad7d88",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.21,
        "x": 0.48,
        "y": 0.06
      },
      "kind": "title",
      "text": "HAIRCARE category trends",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e0cf17b7-e383-43c4-95e4-bda24adc5141",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "1775f3b3-09bc-4b2d-980c-1f2570231487",
      "evidence": "list/bullet: Embracing natural hair/texture",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 120,
      "from": 80,
      "beatId": "3f63fcd3-b18b-41d8-9a43-c166efda0d06",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The presentation deck concludes with a clear call to action for investors.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}