{
  "docId": "019de511-bcbe-712d-ab50-96928dccadbe",
  "docSlug": "111c0f3e2885821103360a729fccc61b",
  "documentTitle": "Ulta Beauty | Investor Day Presentation Deck | 214 slides",
  "authorId": "ulta-beauty",
  "authorName": "Ulta Beauty",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 61,
  "pageCount": 120,
  "prevPage": 60,
  "nextPage": 62,
  "slideType": "key_messages",
  "function": "present_framework",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a T-shaped diagram to represent the two strategic pillars.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de511-bcbe-712d-ab50-96928dccadbe/61",
  "deckHref": "/decks/019de511-bcbe-712d-ab50-96928dccadbe",
  "deckJsonHref": "/decks/019de511-bcbe-712d-ab50-96928dccadbe.json",
  "deckAnchorHref": "/decks/019de511-bcbe-712d-ab50-96928dccadbe#slide-61",
  "components": [
    {
      "bbox": {
        "h": 0.53,
        "w": 0.571,
        "x": 0.389,
        "y": 0.168
      },
      "kind": "framework",
      "text": "breadth and depth strategic framework",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ef48b0a6-e5d9-4604-899c-fc59ef849254",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.44,
        "w": 0.297,
        "x": 0.055,
        "y": 0.255
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e1ce2c9a-5f72-4baa-9e5a-fed0dd1ae65b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.14,
        "w": 0.115,
        "x": 0.636,
        "y": 0.475
      },
      "kind": "list",
      "text": "Relationship\nAdvocacy\nContent\nConversation\nCuration",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "32bfa449-4780-4a9a-85cd-9c88eebfdc82",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.215,
        "x": 0.646,
        "y": 0.188
      },
      "kind": "list",
      "text": "Expansion of current brands\nNew brands\nNew segments\nWellness adjacencies",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b54a1260-d634-4d8c-811f-b835f88e366c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.024,
        "w": 0.291,
        "x": 0.046,
        "y": 0.176
      },
      "kind": "title",
      "text": "with an expanded view of beauty",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aeda0ab5-dd28-4d19-8b21-92365c52d198",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.234,
        "x": 0.103,
        "y": 0.078
      },
      "kind": "title",
      "text": "BEAUTY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e3883729-03c9-4e1d-8c86-f170e1d21685",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "30f00ab1-2d0f-4d17-b9aa-7847f13822f8",
      "evidence": "The breadth and depth strategic framework could be represented as a 2x2 matrix, although it's not explicitly shown.",
      "confidence": 0.5
    }
  ],
  "frameworks": [
    {
      "name": "breadth-depth-strategy",
      "slug": null,
      "matchId": "794d92db-5e9b-4500-9097-fb5f04497e3e",
      "evidence": "The slide explicitly structures the business strategy into 'breadth' and 'depth' dimensions.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 80,
      "from": 20,
      "beatId": "fa2a9346-d0d2-47af-a7fb-793b57422dc9",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The presentation deck showcases Ulta Beauty's strong growth prospects and commitment to sustainability and social responsibility.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}