{
  "docId": "019de511-bcbe-712d-ab50-96928dccadbe",
  "docSlug": "111c0f3e2885821103360a729fccc61b",
  "documentTitle": "Ulta Beauty | Investor Day Presentation Deck | 214 slides",
  "authorId": "ulta-beauty",
  "authorName": "Ulta Beauty",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 1,
  "pageCount": 120,
  "prevPage": null,
  "nextPage": 2,
  "slideType": "cover",
  "function": "front_matter",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": "https://imgproxy.kitesheet.com/CiB3I5kaFKsqDTYFaU6xGODo2tH-nm8BUYAWoAwsl08/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xMTFjMGYzZTI4ODU4MjExMDMzNjBhNzI5ZmNjYzYxYi9wMDAxLmpwZw",
  "slideHref": "/slides/019de511-bcbe-712d-ab50-96928dccadbe/1",
  "deckHref": "/decks/019de511-bcbe-712d-ab50-96928dccadbe",
  "deckJsonHref": "/decks/019de511-bcbe-712d-ab50-96928dccadbe.json",
  "deckAnchorHref": "/decks/019de511-bcbe-712d-ab50-96928dccadbe#slide-1",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.08,
        "x": 0.83,
        "y": 0.1
      },
      "kind": "image",
      "text": "ULTA BEAUTY",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b7672453-8619-40e4-9fcd-ceb90cac961f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.5,
        "x": 0.25,
        "y": 0.7
      },
      "kind": "title",
      "text": "CREATING THE FUTURE OF BEAUTY & RETAIL",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "acd04953-8466-42ff-8b21-004f7d9b7e17",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.5,
        "x": 0.25,
        "y": 0.25
      },
      "kind": "title",
      "text": "the possibilities are beautiful.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0b589f96-f5ee-45fb-b271-0281ed731618",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.12,
        "x": 0.63,
        "y": 0.11
      },
      "kind": "title",
      "text": "Analyst Day 2021",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5dc06623-6cda-43d6-a7d9-d85a63dfa6b4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "2208d219-4dbc-41d9-8a12-12c5c02f0915",
      "evidence": "CREATING THE FUTURE OF BEAUTY & RETAIL",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "action-titles",
      "slug": null,
      "matchId": "503bb846-218f-436d-9bf4-0403dc7aa0eb",
      "evidence": "The subtitle provides a clear, action-oriented summary of the company's strategic intent.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 10,
      "from": 1,
      "beatId": "00aa7574-378f-4379-a0a9-3bf8ab3a33e3",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Attention",
      "beatSlug": "monroes-sequence-attention",
      "evidence": "The presentation deck starts with an attention-grabbing cover slide and an agenda.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Hook",
      "parentBeatSlug": "hook"
    }
  ],
  "loops": [],
  "imagePathAlt": "https://imgproxy.kitesheet.com/U4j7pir2RsngUN_UWIdI7OJh9Pf8g9DzzhKgt5Q2OOI/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xMTFjMGYzZTI4ODU4MjExMDMzNjBhNzI5ZmNjYzYxYi9wMDAxLnBuZw",
  "thumbSrc": "https://imgproxy.kitesheet.com/6dI6vaLtkxWNoz3QLtZYG0BuAotSahuE9PATsn15Qds/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xMTFjMGYzZTI4ODU4MjExMDMzNjBhNzI5ZmNjYzYxYi9wMDAxLmpwZw",
  "thumbSrcAlt": "https://imgproxy.kitesheet.com/ByJnkHdt2l4gh9Zki05sygmpgrXjyaCbg5eMg4qcKlc/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xMTFjMGYzZTI4ODU4MjExMDMzNjBhNzI5ZmNjYzYxYi9wMDAxLnBuZw"
}