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  "documentTitle": "Lindblad | Investor Presentation Deck | 28 slides",
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      "text": "Premium Travel Segments 2019 2026 Adventure and Safari Small Group Journey Cruise / Ship Expedition Special Events Custom / Private",
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      "text": "Adventure Traveler Age <30 16% 30-50 38% 50+ 47%",
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      "text": "Likely to be a Luxury Traveler Hiking & Camping Active Sports",
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      "text": "We have significant room to grow in the 30-50 demographic, which accounts for nearly 40% of the adventure tourism market",
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      "text": "Our guests are highly interested in activities that align with the adventure travel market and the majority fall into the High Net Worth category ($1M+)",
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      "text": "Lindblad's primary guest demographic (79% 50+ yrs old) accounts for half of the adventure travel market",
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      "text": "Adventure travel is the largest premium travel category by far. Cruise-based expedition is the fastest-growing, and will double in size by 2026.",
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      "text": "Sources: World Bank 2015 Strengthening Tourism Competitiveness in the OECS countries // 2017 USAID Research Study comparing mass tourism with adventure tourism in Jordan // Market Watch 2020. Merkle M1 2019",
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