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      "text": "Total Workouts CAGR 213%",
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      "text": "Peloton Demographic Households aged 18-70 and $50k+ total income\nPeloton TAM: Households open to a subscription fitness that could be interested in purchasing a product from Peloton either day or in the future\nPeloton Interest: Households that express interest in learning more about at least one Peloton product without seeing price\nPeloton Connected Fitness Products SAM: Interest in Peloton Connected Fitness Products in current fitness verticals and price points",
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      "text": "Current Penetration: approximately 4% of SAM, represented by 577,000 Connected Fitness Products",
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      "text": "Explosive Peloton / Spin Class Growth is Accelerating Popularity of Cycling",
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