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  "documentTitle": "Lindblad | Investor Presentation Deck | 28 slides",
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      "text": "Walking 35%\nWeight lifting 9%\nUsing cardiovascular equipment 8%\nRunning 8%\nSwimming, surfing, water skiing 6%\nBasketball 5%\nGolfing 4%\nCycling 4%\nYoga 3%\nAerobics 2%\nSoccer 2%\nBaseball, softball 1%",
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      "text": "yahoo!life\nWalking is the trendiest new form of exercise. Here's why.\nSeptember 28, 2021",
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      "text": "STRAVA\nA significant rise in walking. While running, cycling and indoor workouts saw a 1.5-2x rise in uploads, uploads of outdoor walks increased by 3x. Walking was also the top new activity for cyclists on the platform between April and June.\nDecember 16, 2020",
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      "text": "HARVARD MEDICAL SCHOOL\nStep up your walking game - The life-extending benefits of a daily walk.\nJune 21, 2021",
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      "text": "Strava is the #1 fitness tracking app for runners and cyclists. In 2020, Strava had 73 million athletes with 1.1 billion activity uploads on the platform.",
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      "text": "U.S. Bureau of Labor Statistics 2017 Decennial Report on Sports and Exercise.",
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      "kind": "subtitle",
      "text": "Percentage of people aged 15 and older who engaged in sports and exercise on an average day, by specific activity.",
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      "kind": "title",
      "text": "Popularity and Growth Driven by Well Established Health Benefits and Demand for Social / Mental Wellness Caused by the Pandemic",
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      "text": "Walking is the Most Basic and Accessible Form of Exercise",
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