{
  "docId": "019de511-ad0a-704d-b736-4865a364b9a8",
  "docSlug": "82ba63de7d3a0ff75d4d1d32d2958cfa",
  "documentTitle": "Hubspot | Investor Day Presentation Deck | 74 slides",
  "authorId": "hubspot",
  "authorName": "HubSpot",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7761332,
  "pageNumber": 49,
  "pageCount": 74,
  "prevPage": 48,
  "nextPage": 50,
  "slideType": "before_after",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 14,
  "notes": "Data as of 6/30/21. Shows clear trend of increasing multi-hub adoption.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de511-ad0a-704d-b736-4865a364b9a8/49",
  "deckHref": "/decks/019de511-ad0a-704d-b736-4865a364b9a8",
  "deckJsonHref": "/decks/019de511-ad0a-704d-b736-4865a364b9a8.json",
  "deckAnchorHref": "/decks/019de511-ad0a-704d-b736-4865a364b9a8#slide-49",
  "components": [
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.58,
        "y": 0.82
      },
      "kind": "callout",
      "text": "<20% Multi Hub → 50% Multi Hub",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "064d7fca-6505-4f3f-b970-3468188d39f4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.1,
        "y": 0.82
      },
      "kind": "callout",
      "text": "<35% Multi Hub → 57% Multi Hub",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fdf80917-ebb5-4f87-b135-1b26a49b7a88",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.35,
        "x": 0.55,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Customer First Purchase",
      "attrs": null,
      "subkind": "bar-stacked-100pct",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2992cbfb-3de2-44da-a64e-22f1787cb3ec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.35,
        "x": 0.08,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Customer Adoption",
      "attrs": null,
      "subkind": "bar-stacked-100pct",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f24efa4e-0a73-4d74-b9ca-edfe812054fb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.5,
        "y": 0.88
      },
      "kind": "disclaimer",
      "text": "Starter Growth/CRM Suite = Customers who bought MHS+SHS+SvHS or MHS+SHS+SvHS+OHS upfront. Other Multi-Hub = Customers who bought two or more products upfront, but not on the Starter suite. Marketing Only = Customers who bought only Marketing upfront. Sales Only* = Any non-Marketing single-hub purchase (Sales Hub, Service Hub, CMS Hub, Ops Hub)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b4305e12-ca75-456b-8c59-2409e1d3c79d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Multi-product customers are customers who have subscriptions to any product on two or more distinct product hubs. (Marketing, Sales, Service, CMS, Operations). Data as of 6/30/21.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1ffdbcde-a9c7-42a6-bf36-3176cfd78bbe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "title",
      "text": "Increasing Adoption of HubSpot as Platform",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7a4f0ea8-e8d2-4441-a212-35a630df3820",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "4485a5f3-51c7-4e9b-b148-3f4b891a5d89",
      "evidence": "chart/bar-stacked-100pct: Customer First Purchase chart/bar-stacked-100pct: Customer Adoption",
      "confidence": 0.8
    },
    {
      "name": "Before/after framing",
      "slug": "before-after-framing",
      "agent": null,
      "layer": "slide",
      "matchId": "cf77953a-8cb5-4ac6-a569-64a817c95119",
      "evidence": "callout/primary: <20% Multi Hub → 50% Multi Hub",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "before-after-bridge",
      "slug": null,
      "matchId": "cc2ad583-15f0-4b3f-b9ce-3bd6c4850e86",
      "evidence": "Comparison of 2017 vs H1'21 metrics showing growth in multi-hub adoption",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}