{
  "docId": "019de511-ad0a-704d-b736-4865a364b9a8",
  "docSlug": "82ba63de7d3a0ff75d4d1d32d2958cfa",
  "documentTitle": "Hubspot | Investor Day Presentation Deck | 74 slides",
  "authorId": "hubspot",
  "authorName": "HubSpot",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7761332,
  "pageNumber": 26,
  "pageCount": 74,
  "prevPage": 25,
  "nextPage": 27,
  "slideType": "comparison_table",
  "function": "present_framework",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a vertical axis labeled 'EE' (likely Employees) to segment customers into Small Business, Mid-market, and Corporate, mapped against product tiers and GTM motions.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de511-ad0a-704d-b736-4865a364b9a8/26",
  "deckHref": "/decks/019de511-ad0a-704d-b736-4865a364b9a8",
  "deckJsonHref": "/decks/019de511-ad0a-704d-b736-4865a364b9a8.json",
  "deckAnchorHref": "/decks/019de511-ad0a-704d-b736-4865a364b9a8#slide-26",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.9,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "framework",
      "text": "Market Segmentation Matrix",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6be73e9a-d323-44cb-b507-bcba71158828",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.65,
        "y": 0.4
      },
      "kind": "list",
      "text": "Inside sales and partner led growth; High ASP",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ab2022fb-7367-48f5-bd6e-fb29d9231982",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.65,
        "y": 0.7
      },
      "kind": "list",
      "text": "Product led growth; High velocity and high volume sales",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e0a64f2b-c7cf-41a7-971b-e37c25395bbe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.6,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Product + Pricing + Go-to-Market are aligned",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "da25bb94-da2f-4322-91d6-80d512f0e869",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "eefdcab2-a15f-4c16-847a-bfaca68b57d9",
      "evidence": "framework/instance: Market Segmentation Matrix",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "d6d39a6c-b3aa-423a-8750-1a2d690c606b",
      "evidence": "Visual mapping of customer segments to product tiers and GTM strategies.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 27,
      "from": 15,
      "beatId": "7e9f59f1-d579-4370-8caa-ef87416a0796",
      "arcName": "The Golden Circle",
      "arcSlug": "golden-circle",
      "beatName": "How",
      "beatSlug": "golden-circle-how",
      "evidence": "The presentation outlines how HubSpot's modern CRM platform can help companies achieve this.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 27,
      "from": 9,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "d77be675-a7bc-49e2-a476-1a66d8fc19f6",
      "evidence": "The presentation uses the Golden Circle loop to structure its narrative.",
      "position": 0,
      "objective": "Explain why, what, and how HubSpot's modern CRM platform can help companies win in the age of the connected customer.",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.8,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}