{
  "docId": "019de511-ac88-7750-bc5d-8b8c78f443aa",
  "docSlug": "c603300b11d5467422e6ec3d2849bb5f",
  "documentTitle": "Freshworks | Investor Presentation Deck | 40 slides",
  "authorId": "freshworks",
  "authorName": "Freshworks",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7761332,
  "pageNumber": 29,
  "pageCount": 40,
  "prevPage": 28,
  "nextPage": 30,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "The slide shows a shift in revenue composition over time, with the 2020 pie chart being larger, implying growth in total ARR.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de511-ac88-7750-bc5d-8b8c78f443aa/29",
  "deckHref": "/decks/019de511-ac88-7750-bc5d-8b8c78f443aa",
  "deckJsonHref": "/decks/019de511-ac88-7750-bc5d-8b8c78f443aa.json",
  "deckAnchorHref": "/decks/019de511-ac88-7750-bc5d-8b8c78f443aa#slide-29",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.22,
        "x": 0.63,
        "y": 0.28
      },
      "kind": "chart",
      "text": "2020 ARR distribution",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7a855bf5-3128-4b80-b61b-7ef1a7494dcd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.18,
        "x": 0.38,
        "y": 0.35
      },
      "kind": "chart",
      "text": "2016 ARR distribution",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "badc5ea4-0c1c-4444-aed7-e97b8d259186",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.02,
        "y": 0.95
      },
      "kind": "disclaimer",
      "text": "* We define Mid-Market as those companies with more than 250 employees and SMB as those companies with 250 or fewer employees, as determined by Leadspace",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9b32e31a-6267-477e-973c-e5f9dcb06bc9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.05,
        "x": 0.1,
        "y": 0.63
      },
      "kind": "legend",
      "text": "SMB",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "833aee12-3409-443c-b456-16d41ccb6402",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.1,
        "y": 0.54
      },
      "kind": "legend",
      "text": "MID MARKET & ABOVE",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8eccce39-25d5-46a6-8e59-b43f00706787",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.25,
        "x": 0.06,
        "y": 0.4
      },
      "kind": "paragraph",
      "text": "Represents ARR distribution of the following segments:",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a30f4eb7-29e6-4c76-805d-eccd5240fa80",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.88,
        "x": 0.06,
        "y": 0.1
      },
      "kind": "title",
      "text": "Healthy ARR mix from customers of all sizes",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8e64be08-f51b-45f4-8ce8-b188c9b0c502",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "6700aa90-7b5c-45b4-8dc1-114ca252fc49",
      "evidence": "The slide segments customers by size (SMB vs Mid-Market) to show revenue mix.",
      "confidence": 0.7
    }
  ],
  "arcBeats": [
    {
      "to": 30,
      "from": 17,
      "beatId": "5bd1dcff-4eee-4c1b-8a49-36a9bedc0fab",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Traction is demonstrated on pages 17-30, showcasing customer growth, revenue growth, and efficiency.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 32,
      "from": 22,
      "beatId": "64586696-5859-4f5d-ba60-2f4a9c70840e",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Financials",
      "beatSlug": "sequoia-pitch-financials",
      "evidence": "Financials are discussed on pages 22-32, showcasing business model highlights, cohort expansion, and revenue growth.",
      "position": 6,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}