{
  "docId": "019de511-ac88-7750-bc5d-8b8c78f443aa",
  "docSlug": "c603300b11d5467422e6ec3d2849bb5f",
  "documentTitle": "Freshworks | Investor Presentation Deck | 40 slides",
  "authorId": "freshworks",
  "authorName": "Freshworks",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7761332,
  "pageNumber": 25,
  "pageCount": 40,
  "prevPage": 24,
  "nextPage": 26,
  "slideType": "customer_journey",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 2,
  "notes": "The slide illustrates a 'land and expand' strategy using a timeline-based growth narrative.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de511-ac88-7750-bc5d-8b8c78f443aa/25",
  "deckHref": "/decks/019de511-ac88-7750-bc5d-8b8c78f443aa",
  "deckJsonHref": "/decks/019de511-ac88-7750-bc5d-8b8c78f443aa.json",
  "deckAnchorHref": "/decks/019de511-ac88-7750-bc5d-8b8c78f443aa#slide-25",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.57,
        "x": 0.06,
        "y": 0.245
      },
      "kind": "callout",
      "text": "Leading International Wholesaler: ARR started at less than $5K and grew over 100x over this period",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "343cadb6-5fa7-4fab-999a-8a52a9030b95",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.48,
        "x": 0.28,
        "y": 0.48
      },
      "kind": "chart",
      "text": "Growth trajectory from 2015 to 2020",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5f9faabc-094b-4737-a9bd-423d341ca23c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.11,
        "y": 0.68
      },
      "kind": "list",
      "text": "2015: <$5K ARR, Freshdesk Support Desk",
      "attrs": null,
      "subkind": "timeline-item",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "08a802bf-1dfd-4783-b033-b5823ad7ca3e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.775,
        "y": 0.42
      },
      "kind": "list",
      "text": "2020: Freshdesk Contact Center, Freshdesk Support Desk",
      "attrs": null,
      "subkind": "timeline-item",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4c194d06-8928-4270-b5ce-7adaca15f331",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.35,
        "x": 0.06,
        "y": 0.1
      },
      "kind": "title",
      "text": "We Land and Expand",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2aa92c0f-53be-4f08-9a38-d30177541c2d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "299d7c83-ae76-42a3-914b-1d109099cf32",
      "evidence": "Growth trajectory from 2015 to 2020 with timeline",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "1b60877a-897b-420a-90ec-bf93e457a3bd",
      "evidence": "Visualizes the expansion of product usage over time for a specific customer.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 30,
      "from": 17,
      "beatId": "5bd1dcff-4eee-4c1b-8a49-36a9bedc0fab",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Traction is demonstrated on pages 17-30, showcasing customer growth, revenue growth, and efficiency.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 32,
      "from": 22,
      "beatId": "64586696-5859-4f5d-ba60-2f4a9c70840e",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Financials",
      "beatSlug": "sequoia-pitch-financials",
      "evidence": "Financials are discussed on pages 22-32, showcasing business model highlights, cohort expansion, and revenue growth.",
      "position": 6,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}