{
  "docId": "019de511-a164-748a-b1aa-7468703365b8",
  "docSlug": "b9c1ca68eb6655a752f103334521cb14",
  "documentTitle": "AppLovin | Credit Presentation Deck | 19 slides",
  "authorId": "applovin",
  "authorName": "AppLovin",
  "documentKindSlug": "deck",
  "documentKindLabel": "Deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 8,
  "pageCount": 19,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "other",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 1,
  "notes": "The slide outlines the product ecosystem: AppDiscovery, MAX, SparkLabs, and Adjust.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de511-a164-748a-b1aa-7468703365b8/8",
  "deckHref": "/decks/019de511-a164-748a-b1aa-7468703365b8",
  "deckJsonHref": "/decks/019de511-a164-748a-b1aa-7468703365b8.json",
  "deckAnchorHref": "/decks/019de511-a164-748a-b1aa-7468703365b8#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.4,
        "w": 0.35,
        "x": 0.6,
        "y": 0.1
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "245b06e8-4664-4a40-b56e-31bec3ef289e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.49,
        "y": 0.65
      },
      "kind": "list",
      "text": "DRIVE RESULTS: SparkLabs - Jumpstart results with top-performing creatives",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "589f05af-ec7b-4097-a73a-64c10e5c8191",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.7,
        "y": 0.65
      },
      "kind": "list",
      "text": "MEASURE: Adjust - Measure your marketing campaigns",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "76389718-d547-4932-ac9f-d4eac7dcfbe2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.07,
        "y": 0.65
      },
      "kind": "list",
      "text": "GROW: AppDiscovery - Enable more users to discover your app",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ae2c117e-dbe2-46bf-8897-1baa9a2d7924",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.28,
        "y": 0.65
      },
      "kind": "list",
      "text": "MONETIZE: MAX - Supercharge revenue from your mobile apps",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c895a09b-437e-40b0-8871-4966e8a604aa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.07,
        "y": 0.55
      },
      "kind": "metric",
      "text": "Targeting $1b of software revenue in 2022E",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bf3c1d26-7feb-4f06-9db4-4f6306ae2ddc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.45,
        "x": 0.07,
        "y": 0.38
      },
      "kind": "paragraph",
      "text": "Our leading marketing software is built on our AXON ML-engine which provides developers a powerful set of solutions to grow their mobile apps",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ad10ba54-8208-43a1-ac6a-2bb5a5cc377d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.45,
        "x": 0.07,
        "y": 0.25
      },
      "kind": "title",
      "text": "Our Software Solutions",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "380dafb1-3ed3-486c-bd4a-e839a3d45700",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 12,
      "from": 4,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "f0f1ebd1-3cd5-4ad9-a982-4bd7c05c147a",
      "evidence": "The deck presents information on AppLovin's business, growth, and leadership, following the Golden Circle structure.",
      "position": 0,
      "objective": "To understand AppLovin's why, what, and how.",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}