{
  "docId": "019de511-96cd-7638-a1d6-3e4d5ad533a5",
  "docSlug": "302359bc76c31f98badc01a5486f3d4f",
  "documentTitle": "Thorne HealthTech | IPO Presentation Deck | 45 slides",
  "authorId": "thorne-healthtech",
  "authorName": "Thorne HealthTech",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7910448,
  "pageNumber": 36,
  "pageCount": 45,
  "prevPage": 35,
  "nextPage": 37,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a collage of lifestyle photos to emphasize the human impact of their health products.",
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de511-96cd-7638-a1d6-3e4d5ad533a5/36",
  "deckHref": "/decks/019de511-96cd-7638-a1d6-3e4d5ad533a5",
  "deckJsonHref": "/decks/019de511-96cd-7638-a1d6-3e4d5ad533a5.json",
  "deckAnchorHref": "/decks/019de511-96cd-7638-a1d6-3e4d5ad533a5#slide-36",
  "components": [
    {
      "bbox": {
        "h": 0.8,
        "w": 0.4,
        "x": 0.55,
        "y": 0.1
      },
      "kind": "image",
      "text": "Collage of lifestyle photos",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "733d7708-af82-4bb8-8a9a-14d551e32df7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.45,
        "x": 0.05,
        "y": 0.6
      },
      "kind": "paragraph",
      "text": "Our growth has demonstrated that precision prevention will be embraced by doctors and consumers.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0543b2b6-2298-4b53-86de-636f5d09d84b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "paragraph",
      "text": "Patients are demanding preventive solutions, not just sick-care. Patients trust their doctors, and doctors trust Thorne, with a high NPS and retention rate.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "29fa01e6-f83a-44c4-b29d-3f81665fc423",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.05,
        "y": 0.7
      },
      "kind": "paragraph",
      "text": "While prevention is practiced in affluent communities (our current customer base), the most vulnerable only have access to sick-care. Education and prevention are the only solutions to breaking this cycle, opening many new opportunities for Thorne HealthTech.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "84afecd5-9a9c-43f3-878e-cbf65840309b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.05,
        "y": 0.3
      },
      "kind": "paragraph",
      "text": "Supplements aren't created equal: The quality of our products, controlled through our US-supply chain, is recognized by industry leaders and influencers as among the best.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c1e4d0f1-2cee-402f-876f-f419957e7bd5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "Why Thorne HealthTech Can Transform Human Health",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "83b6df84-1e6c-4d26-9171-8ade97a9f345",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "ab304fe7-0aa3-455f-8995-7e7f2e9c5d55",
      "evidence": "While prevention is practiced in affluent communities (our current customer base), the most vulnerable only have access to sick-care.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 36,
      "from": 7,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "02163abf-0461-4147-884a-0d9de4f5d4ff",
      "evidence": "The deck presents the cost of inaction implicitly throughout the narrative, with an explicit mention on slide 36.",
      "position": 0,
      "objective": "What is the cost of not transforming human health?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 36,
      "from": 36,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "48644b0f-0a3a-45b3-b9ba-74aacb77ad9a",
      "evidence": "The deck presents why now on slide 36.",
      "position": 1,
      "objective": "Why is now the right time for Thorne HealthTech?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}