{
  "docId": "019de511-96cd-7638-a1d6-3e4d5ad533a5",
  "docSlug": "302359bc76c31f98badc01a5486f3d4f",
  "documentTitle": "Thorne HealthTech | IPO Presentation Deck | 45 slides",
  "authorId": "thorne-healthtech",
  "authorName": "Thorne HealthTech",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7910448,
  "pageNumber": 23,
  "pageCount": 45,
  "prevPage": 22,
  "nextPage": 24,
  "slideType": "go_to_market",
  "function": "plan_implementation",
  "density": "balanced",
  "nDataPoints": 7,
  "notes": "The slide uses a list-based framework to outline growth initiatives.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de511-96cd-7638-a1d6-3e4d5ad533a5/23",
  "deckHref": "/decks/019de511-96cd-7638-a1d6-3e4d5ad533a5",
  "deckJsonHref": "/decks/019de511-96cd-7638-a1d6-3e4d5ad533a5.json",
  "deckAnchorHref": "/decks/019de511-96cd-7638-a1d6-3e4d5ad533a5#slide-23",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.35,
        "x": 0.05,
        "y": 0.3
      },
      "kind": "image",
      "text": "Mockup of mobile and tablet interfaces showing brand presence",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c83ff7d0-1da8-41db-8b9e-81fe73e53beb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.5,
        "x": 0.45,
        "y": 0.2
      },
      "kind": "list",
      "text": "Increase marketing spend: Historical spend under 10% of sales; Brand campaign has historically increased daily sales by 25%. Onboard new partners and influencers: Mayo Clinic, USA Teams, Performance organizations. Empower more practitioners: 85% retention rate in 2020; Targeting hospital practices, corporate wellness programs and telehealth. Expand education programs: Take 5 Daily is our #1 new customer acquisition channel; Increase online visibility via owned content. General Stats: 55.3% YoY DTC customer growth (18.4% in 2017); Growing marketing spend as % of total sales, up to 8.0% in 2020 from 1.9% in 2016",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "04a34f1b-cc90-40c8-9202-34cfb407b64b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Increase Brand Awareness",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "38f97921-915a-4ace-8f7e-0a0bf50691d3",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "list-presentation",
      "slug": null,
      "matchId": "4764165a-10e4-48a8-8cf3-a8a1896a3040",
      "evidence": "Structured list of strategic initiatives with supporting data points.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 36,
      "from": 7,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "02163abf-0461-4147-884a-0d9de4f5d4ff",
      "evidence": "The deck presents the cost of inaction implicitly throughout the narrative, with an explicit mention on slide 36.",
      "position": 0,
      "objective": "What is the cost of not transforming human health?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}