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  "documentTitle": "The Hut Group | Investor Conference Presentation Deck | 32 slides",
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      "text": "A centralised hub for customer data. Data is pooled from multiple sources into a unified customer database. Designed to identify individual customers across all channels and devices. Intelligent connections between collected data points, creating a sophisticated customer profile. Connected to and feeding customer / lead acquisition platforms with data in real-time. Data from visitor to delivery helps fuel acquisition and retention optimisation through the ecosystem. Profile used as a predictive model to determine how to reach and retain that customer. Customer profiles can be assembled from fragmentary data collected from mobile devices, transactions, website, emails etc. Effective marketing strategy continues to drive high levels of repeat purchases, supported by a growing influencer base.",
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