{
  "docId": "019de511-95ce-75cc-a2a1-cca63bd5a098",
  "docSlug": "0ef24a61ca2037092ba611cdb48a1fd4",
  "documentTitle": "Tethr | Start Up Pitch Deck | 12 slides",
  "authorId": "tethr",
  "authorName": "Tethr",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7827299,
  "pageNumber": 3,
  "pageCount": 12,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "context",
  "function": "establish_context",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "Uses a personal narrative to establish the 'why' behind the business.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de511-95ce-75cc-a2a1-cca63bd5a098/3",
  "deckHref": "/decks/019de511-95ce-75cc-a2a1-cca63bd5a098",
  "deckJsonHref": "/decks/019de511-95ce-75cc-a2a1-cca63bd5a098.json",
  "deckAnchorHref": "/decks/019de511-95ce-75cc-a2a1-cca63bd5a098#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.62,
        "w": 0.82,
        "x": 0.18,
        "y": 0.385
      },
      "kind": "image",
      "text": "Illustration of people looking at screens",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a8d91433-e32a-4626-b9be-65c4cd17415f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.44,
        "x": 0.43,
        "y": 0.1
      },
      "kind": "image",
      "text": "Facebook post and comment thread",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ca2377a2-932e-4778-be91-0fa5a17aeac0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.3,
        "x": 0.06,
        "y": 0.18
      },
      "kind": "title",
      "text": "the Facebook post that started my healing journey...",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "75d64046-810f-4bb2-b116-3dba43484bc3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.15,
        "x": 0.06,
        "y": 0.06
      },
      "kind": "title",
      "text": "OUR STORY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f0c3fede-3638-4f3a-ba60-d29ad2783ef1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Story Moments",
      "slug": "story-moments",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "301df41e-42c2-483d-b56c-e1b2377bf45a",
      "evidence": "the Facebook post that started my healing journey...",
      "confidence": 0.5
    }
  ],
  "frameworks": [
    {
      "name": "heros-journey",
      "slug": null,
      "matchId": "3c342e34-163f-4f5a-96e7-ffd3cb210a81",
      "evidence": "The slide uses a personal origin story to frame the company's mission.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 4,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "92174b37-0f24-4fdb-ad44-de38e0df1d82",
      "evidence": "The problem statement implies the consequences of inaction",
      "position": 0,
      "objective": "What are the consequences of not addressing men's emotional fitness?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}