{
  "docId": "019de511-92c4-70fc-95e4-9bdb3d1965b0",
  "docSlug": "57146a0d739080ea7f2f363d46edab97",
  "documentTitle": "Sinch | Mergers and Acquisitions Presentation Deck | 22 slides",
  "authorId": "sinch",
  "authorName": "Sinch",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 13,
  "pageCount": 22,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "problem_statement",
  "function": "diagnose_problem",
  "density": "balanced",
  "nDataPoints": 2,
  "notes": "The slide uses a funnel-like process diagram to show the path from senders to inbox providers, emphasizing the 'gatekeeping' and 'filtering' stages.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de511-92c4-70fc-95e4-9bdb3d1965b0/13",
  "deckHref": "/decks/019de511-92c4-70fc-95e4-9bdb3d1965b0",
  "deckJsonHref": "/decks/019de511-92c4-70fc-95e4-9bdb3d1965b0.json",
  "deckAnchorHref": "/decks/019de511-92c4-70fc-95e4-9bdb3d1965b0#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.85,
        "x": 0.08,
        "y": 0.2
      },
      "kind": "diagram",
      "text": "Email delivery process flow from infrastructure to inbox providers and filters",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d2c20432-6cf6-46c6-af78-efddf4f51f3f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.95,
        "x": 0.03,
        "y": 0.85
      },
      "kind": "list",
      "text": "Sending to a mailbox is easy, but sending to the inbox is another story entirely. Over 90% of incoming email is blocked by inbox service providers, with only 8% of all email traffic making it to the inbox. Deliverability is the rate in which your messages are being sent to the inbox.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1deaf1e9-a6d6-4241-8481-15405ed754d6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.4,
        "x": 0.02,
        "y": 0.05
      },
      "kind": "title",
      "text": "Sending email is complicated",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bc5a038a-fa66-4887-b013-c981711dbdf5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "process",
      "slug": null,
      "matchId": "b56b75ce-46c1-4650-9de0-a11d9fdb8cbf",
      "evidence": "The slide maps the flow of email from sender to inbox through various stages.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 13,
      "from": 13,
      "beatId": "36dba69d-c3f6-48fb-8a7b-2bc670a9b2bf",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The problem statement is presented on page 13, highlighting the complexity of sending email.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 16,
      "from": 13,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "2f7ca09e-d081-466f-bc92-a4c7321b98ad",
      "evidence": "The problem statement and solution presentation aim to show the cost of inaction and the benefits of the acquisition.",
      "position": 0,
      "objective": "Highlight the cost of not addressing the complexity of sending email",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}